Jose Henrique Borghi: Advertising Creativity Born out of Expertise

Jose Henrique Borghi’s profile as a specialist in advertisement includes high profile clients including Fiat, Unilever, Procter and Mitsubishi. The advertisements he has created for these large corporations have enjoyed international critical acclaim and have won several awards. As the creative mind behind some of the breathtaking advertisements in the world, Mr. Borghi has been honored with dozens of awards from numerous organizations. He has been awarded seven London statutes, fifteen April awards and a further eleven New York Film Festival awards. He has also won 14 Cannes Festival Lions awards to add to his glittering list of awards won, which also includes multiple Clio awards. His trademark creative advertisements such as the stuffed animals campaign he did for Parmalat have punchy messages and images, which leave a lasting impression on the viewers. His creativity has seen him rise through the industry ranks as a little known editor into a global force with international recognition and client base. Click here to know more.

Education and Entrepreneurial Endeavors

 Jose Henrique Borghi has a solid academic background in advertising having studied Advertising and Propaganda at the prestigious Pontifical Catholic University (PUC). This earned his first job in the industry as an editor at an advertising agency, Standart Ogilvy. From his first job in 1989, Mr. Borghi never looked and set out to make a name for himself not only as an employee but also as an entrepreneur. After leaving Standart Ogilvy, Jose Henrique Borghi worked for several companies including Leo Burnett, Talent and FCB among others. Having gained excellent industry knowledge, he ventured into entrepreneurship by co-founding an advertising agency, BorghiErh Creative Intelligence. He was a co-chief executive officer of the company, which he guided to financial success. The company later merged with Lowe and the resulting agency further merged with Mullen to form Mullen Lowe Brazil. He is currently serving as the chief creativity director and co-chief executive officer of the company.

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Talk Fusion Wins 2016 Communications Solutions Product of the Year Award

Talk Fusion has been awarded the 2016 Communications Solutions Product of the Year Award for its innovative method of integrating digital marketing to individuals and businesses alike.

 

Talk Fusion was originally founded in 2007 and aimed to help marketers and those developing strategies for businesses and clients alike to tackle new challenges of keeping up with communication techniques while staying ahead of the competition. Utilizing Talk Fusion is highly recommended for those who are interested in reaching a wider audience or for anyone who works with clients who are not local and may even be internationally-based.

 

With new methods of communication appearing each day on the app markets for both Google and Apple users, Talk Fusion provides a method for all users to stay in touch and manage their time through the use of video marketing. Currently, Talk Fusion is available on both Google Play as well as the Apple store to download for all devices, whether you are communicating on your phone or if you are using a computer to reach clients from all around the world.

 

Implementing video chat and marketing into your company’s strategy is a way for you to reach out to new potential vendors, suppliers, and even directly with clients regardless of their location and the industry you are working in and represent. Keep track of who is who, schedule video conferences, and always stay connected when it is necessary for you to maintain contact and communication with those around you.

 

Talk Fusion is not just for larger businesses but works just as well for those ranging from freelancers to individuals who are launching a start-up company on their own. With the use of Talk Fusion, always remain active and available for your clients or those you work with in your line of business through video marketing, proving you are familiar with today’s technologies while also ensuring you never lose contact with important clients or those you conduct business with on a daily basis. Talk Fusion is a solution that fits most anyone’s business plan and assists with expanding client lists while also showcasing your professionalism and ability to stay ahead of the tech market.

 

Avi Weisfogel Helps All Those With Cleft Palettes

Avi Weisfogel is one of the finest medical professionals in the world, and he offers a number of services to those who have medical issues. This article explains how he helps people who have dental issues, and it looks at how he is helping raise money for Operation Smile. Anyone who wishes to contribute to charity as this man has may learn about his generous efforts by reading further.

 

#1: Operation Smile

 

Avi has done quite a lot of work for Operation Smile, and he travels to places around the world where people have trouble with cleft palettes. He has performed many procedures for those who wish to have better smiles, and he is helping these people on long trips that include mobile units he has raised money for.

 

#2: GoFundMe

 

Avi has started a GoFundMe page that will raise money for Operation Smile, and he will send all the money he raises to Operation Smile. The money is used to send medical professionals around the world to help people, and they will meet people in unreached areas that need these surgeries.

 

#3: Serving Patients

 

Serving patients is quite important for Avi, and he knows that there are a number people who will need his services. He will help with medical conditions that are difficult for patients to manage, and someone who comes to Avi’s office will receive the finest services possible. These patients will be given care that was customized by Avi for this person’s body.

 

#4: Inviting Others

Avi Weisfogel invites many of his medical colleagues to come on these trips with him, and he will ask them along to help more people when they arrive in communities where a cleft pallets is a major problem.

 

Giving better smiles to people around the world is a service that Avi loves to give, and he will show the people of the world that they may change their smiles. Someone who is trying to change the world may follow in the footsteps of Avi Weisfogel, and they may give their money and time to Operation Smile as he chooses to do.

 

Texas Powerhouse and Its History of Excellence

Nexbank was founded in 1922 and has been going strong ever since. It calls Dallas, Texas home to its headquarters and offers a variety of banking and lending options. Nexbank offers commercial lending, as well as mortgage banking, and it also sees to the banking and financial needs of large corporations, real estate companies, and business loans to name a few. As of late 2016, Nexbank had over 4.5 billion in assets and this number continues to grow by the year.

In 2015, Nexbank partnered with Habitat for Humanity and supported the group by pledging to give $50 million in loans to help Habitat for Humanity expand over a period of the next 5 years. Nexbank also stated it will pay all the title fees for closing costs through an affiliate on top of $2000 in closing costs per loan. Both the Habitat for Humanity and Nexbank have an impressive track record helping lower income families fulfill the dream of home ownership.

Nexbank also made donations to the families of the police officers who were killed in the sniper attack in July 2016. They made the donation through the Assist the Office Foundation, which is operated by the Dallas Police Association. This foundation provides immediate assistance to families of fallen officers.

Nexbank has a track record for excellence and going the extra mile for its customers. This attitude is what has made it such a powerhouse in Texas, and this will continue to get them new clients in the years to come.

 

Air conditioning maintenance tips from Goettl

Goettl Air Conditioning is one of the most prominent companies dealing in the issuance of heating and cooling solutions to homes and large businesses. For the company, they always delight in the fact that they are part of the solution to the business needs anticipated in this industry. If you are willing to achieve more through income, be sure to develop the most sophisticated business categories in this world. Goettl Air Conditioning is also considered as the best heating and cooling company that deals in the issuance of sophisticated business solutions to their clients in a manner that develops fast working solutions. For the company, they have always worked hard to issue their stability management positions to achieve the best in this industry.

 

When it is always hot, Goettl Air Conditioning advises that you purchase the Goettl Air Conditioning cooling apparatus that has the best solution in the industry. Ken Goodrich is the owner of the company. When he was managing this business, he decided to develop it in a way that has no parallel solution to those who are willing to achieve this in the industry. During the peak seasons, be sure to turn on the cooling or heating apparatus developed by Goettl Air Conditioning as the best way of maintaining the coolest temperatures in the environment.

 

Whenever the peak season comes in, be sure to check your filters. This is because these filters will allow you to get the coolest or hottest air needed to minimize heat loss. For this reason, you will gain a higher business advantage during these seasonal capabilities. For those who need fast income, you never have to worry about money and business generations. Be sure to also close the draperies and keep them blind. In this case, you will develop the most sophisticated business solution.

Clay B. Siegall Continues To Develop Innovative Cancer Therapies

Clay Siegall has achieved much success in cancer research. Over the years, he has been researching about targeted cancer therapy. Clay is the proprietor of Seattle Genetics, a biotechnology company. Under his leadership, Seattle Genetics has succeeded in developing innovative cancer therapies. Clay opted to focus on cancer research after his father was diagnosed with cancer. The scientist watched his father undergo excruciating pain, especially when he went for his chemotherapy sessions. He realized the need to research for better treatments that prolong the lives of cancer patients without subjecting them to much pain. Clay enhances the profits of Seattle Genetics through partnerships with other companies to sell their drugs or advance their technology. They also have a dedicated team of sales experts who help in closing lucrative deals. Clay Siegall believes that hard work is the only way to success. He posits that other factors, including IQ are secondary.

About Dr. Clay B. Siegall

Clay B. Siegall holds a B.S. in zoology from the esteemed University of Maryland and a PhD in Genetics from the celebrated George Washington University. Seattle Genetics has grown from a small startup with few researchers to a recognized authority in cancer research. Siegall serves as the president, chief executive officer and chairman of the board of Seattle Genetics. Owing to his extensive skills in cancer research and leadership abilities, Seattle Genetics has developed a series of cancer therapies. Their first therapy was the antibody-drug conjugate (ADCs), ADCETRIS. ADCETRIS was approved by FDA in 2011. It is sold in over 65 countries. Siegall seeks to ensure that the drug is approved in more countries and prioritized in cancer treatment.

Seattle Genetics has also entered into multiple partnerships for its ADC technology. To date, these partnerships have generated over $350 million. In addition, over 20 ADCs in clinical trials in both internal and collaborator programs are using Seattle Genetics’ technology. Previously, he worked for Bristol-Myers Squibb Pharmaceutical Research Institute and the National Institutes of Health. He serves on the boards of Washington Roundtable, Alder BioPharmaceuticals, and Ultragenyx. Clay has authored over 70 publications and holds 15 patents. His excellent performance in biotechnology has earned him numerous recognition, including the 2012 Pacific Northwest Ernst & Young Entrepreneur of the Year. In 2013, Clay Siegall was named the University of Maryland Alumnus of the Year for Computer, Math and Natural Science.

Clay B. Siegall Continues To Develop Innovative Cancer Therapies

Clay Siegall has achieved much success in cancer research. Over the years, he has been researching about targeted cancer therapy. Clay is the proprietor of Seattle Genetics, a biotechnology company. Under his leadership, Seattle Genetics has succeeded in developing innovative cancer therapies. Clay opted to focus on cancer research after his father was diagnosed with cancer. The scientist watched his father undergo excruciating pain, especially when he went for his chemotherapy sessions. He realized the need to research for better treatments that prolong the lives of cancer patients without subjecting them to much pain. Clay enhances the profits of Seattle Genetics through partnerships with other companies to sell their drugs or advance their technology. They also have a dedicated team of sales experts who help in closing lucrative deals. Clay Siegall believes that hard work is the only way to success. He posits that other factors, including IQ are secondary.

About Dr. Clay B. Siegall

Clay B. Siegall holds a B.S. in zoology from the esteemed University of Maryland and a PhD in Genetics from the celebrated George Washington University. Seattle Genetics has grown from a small startup with few researchers to a recognized authority in cancer research. Siegall serves as the president, chief executive officer and chairman of the board of Seattle Genetics. Owing to his extensive skills in cancer research and leadership abilities, Seattle Genetics has developed a series of cancer therapies. Their first therapy was the antibody-drug conjugate (ADCs), ADCETRIS. ADCETRIS was approved by FDA in 2011. It is sold in over 65 countries. Siegall seeks to ensure that the drug is approved in more countries and prioritized in cancer treatment.

Seattle Genetics has also entered into multiple partnerships for its ADC technology. To date, these partnerships have generated over $350 million. In addition, over 20 ADCs in clinical trials in both internal and collaborator programs are using Seattle Genetics’ technology. Previously, he worked for Bristol-Myers Squibb Pharmaceutical Research Institute and the National Institutes of Health. He serves on the boards of Washington Roundtable, Alder BioPharmaceuticals, and Ultragenyx. Clay has authored over 70 publications and holds 15 patents. His excellent performance in biotechnology has earned him numerous recognition, including the 2012 Pacific Northwest Ernst & Young Entrepreneur of the Year. In 2013, Clay Siegall was named the University of Maryland Alumnus of the Year for Computer, Math and Natural Science.

White Shark Media: Strategies for Resolving Clients’ Complaints

White Shark Media is an authority when it comes to the development of ingenious marketing solutions customized particularly for small and mid-sized businesses. On numerous occasions, the firm has received awards and acknowledgments as a fast-rising North America-based digital agency. Its growth stems from its reputation of coming up with budget friendly Search Marketing campaigns. The company dedicates its resources to delivering a memorable experience to its ever-expanding client base.

 

Since its inception, White Shark Media has forged a strong and amazing relationship with its clients. Many clients from different geographical locations and across distinct sectors have reached out to the company with many compliments. However, the company has also dealt with a fair share of complaints as well. White Shark Media has invested heavily in solving the issues raised by its clients.

 

How White Shark solves customer complaints

 

  1. Losing touch with AdWords campaigns

 

Customers residing close to White Shark’s head offices raised this issue. The firm discovered that the reporting procedures it had executed were not sufficient to permit owners of small business to review the company’s reports and be updated on the current affairs. White Shark Media has resolved this complaint by ensuring each client understands every bit of his or her campaign.

 

  1. Ineffective communication

 

Few months after the inception of White Shark Media, several clients felt that the firm’s communication was not good enough. The customers could not reach out to their contact person directly since they had to go through a receptionist. To solve this issue, the company implemented:

 

  • A monthly meeting via GoToMeeting: Each month, each customer and SEM Strategist evaluates the performance of AdWords campaign for the past 30 days. They communicate via GoToMeeting, a unique online conference tool.

 

  • Allowing clients to communicate with their contact person directly: Under this program, each customer is given details of his or her contact person as well as the person’s supervisor.

 

 

  1. Performance of optimized campaigns

 

White Shark Media’s mission is to develop well-performing campaigns on a monthly basis. At times, customers may feel that their campaigns are stagnant or are underperforming. The firm has implemented the following strategies:

 

  • The agency ensures all the existing AdWords campaigns are active.

 

  • Competent supervisors offer feedback and are responsible for all campaign management.

 

 

Although White Shark Media has not started offering SEO services, the company has the right expertise to identify a competent SEO firm. It evaluates all SEO work and proposals on behalf of its clients. The company’s Senior SEM Consultants follows customers from the sign-up phase to the optimization process. Additionally, in 2012, it executed a new procedure targeting new clients. The firm uses new AdWords account to ensure that new campaigns are developed from scratch.

 

 

 

Is Yanni Hufnagel the Next Great Coach?

Yanni Hufnagel is a Jewish man who grew up in Scarsdale, New York. He played high school basketball and his love for the sport continued to grow in college. He went to Cornell University to earn his bachelor’s degree and then the University of Oklahoma for his master’s degree. He joined the men’s basketball staff as a graduate assistant coach and worked with players like Blake Griffin and other NBA prospects. His next venture was joining the Harvard basketball coaching staff where he helped develop players like Jeremy Lin. Here is where his basketball mind continued to grow as he became a better coach and also a great recruiter. He was a young coach with a great personality and his ability to reach out to these young student athletes is what helped make him successful. Yanni Hufnagel’s next coaching job was at the University of Vanderbilt. He was recognized with having a great recruiting year by ESPN TV network. With continued public exposure, he was offered a position at the University of California, Berkeley. That year, the basketball program was able to recruit key players who helped the team to an NCAA Tournament berth. Yanni Hufnagel is currently the assistant coach for the University of Nevada in Reno. More and more colleges in the NCAA is offering him a position in their coaching staff as they are recognizing his potential as a great coach. The next logical step would be to offer Yanni Hufnagel a head coaching position for a major NCAA basketball team. Then this young brilliant Jewish man from Scarsdale will be able to showcase his talent consistently in a national televised stage.

Demi Lovato collaborates with Fabletics

Demi Lovato and Kate Hudson may be the next collaborative celebrity couple to watch! After first meeting in the gym, Kate Hudson has since decided to make Demi her first official collaborator with her fast growing athleisure brand, Fabletics. Demi’s limited edition collection launches this month, with a full collection coming out in August 2017. The items featured will be leggings, mesh and knit tops, racer back shirts, and some with phrases like “stay strong” to continue Demi’s empowering women platform.

 

Demi Lovato has about 57.6 million followers on Instagram (and growing daily), where she has been sharing pictures and videos every day of her amazing body transformation. She has recently started various training methods such as boxing, MMA fighting, and jiu jitsu. Sharing her active lifestyle among her various media outlets with such a confident platform has made Demi Lovato an inspiration to females everywhere. It’s no wonder Kate Hudson chose her to be her first collaborator.

 

A portion of the proceeds from the very affordable workout collection go to Girl Up Campaign, an organization ran by the United Nations Foundation that empowers young adolescent women all over the world. Also a portion of these sales will be directly given to SchoolCycle, which gives young girls bicycles, maintenance training and spare parts to allow an easy way to travel to school that is also safe. SchoolCycle works with UNFPA to get these bicycles.

 

Since announcing the recent partnership, Demi Lovato has spoken to many magazines and media outlets about this creative collaboration. Demi recently told W Magazine that she wanted to be sure to have “flattering yoga pants that have great compression in them.” Like Demi, we all want to have comfortable workout clothes that we feel we look nice while wearing. Partnering up with Fabletics has made this twenty-four year old celebrity even more of an athletic inspiration to modern young women.

 

According to Forbes, the brand Kate Hudson is the face of, Fabletics, made $250 million in just the first three years alone, as of November 2016. This is possible because their prices are relatively average, in comparison to other brands that are considered high-value which charge upwards of hundreds of dollars. Kate Hudson has worked very hard to get Fabletics the success it deserves. Making it so successful meant looking outside the box for some slightly different advertising and marketing approaches.

 

Fabletics has a website, as well as close to twenty physical stores across the United States, but their marketing strategies are less than universal. They have allowed browsing items and trying clothes on to become a positive aspect instead of negative. Clothes that members try on end up in their online cart as well. In turn, they have a wide membership base before the customers ever walk in a store; generally, if the customer is not a member already, they will become a member about a quarter of the time before they leave. Fabletics’ new collection is sure to be very modern and fashionable.