For modern companies to improve their chances of becoming successful in the modern competitive environment, it is essential to take advantage of the power of the crowd. This is the case for Fabletics which has been able to become a successful company by implementing the concepts of the power of the crowd. Before purchasing certain goods, clients are likely to conduct some thorough research on the internet. The reviews posted on the internet informs whether or not the client will make the final purchase. Indeed, clients are likely to trust a certain product based on the reviews which have been made on the internet. However, for the recommendations to become effective, they have to be made by someone familiar to the client. It is important to note that Fabletics was founded in the year 2013. Ever since its formation, the company has been able to take advantage of the power of the crowd and increased its sales by leaps and bounds. For instance, the company has been able to attain a growth of more than 200 per cent in a period of less than five years.
It is important to note that the revenues of the company are more than 235 million dollars within just a short period of time. In the view of some of the officials working for the company, taking advantage of the crowd is what has made it possible for the company to remain competitive for some time. Over time, the officials of the company have realized the significant role played by customer reviews in course of selling products. For instance, studies have shown that customer acquisition is informed by the customer reviews. It is also important to note that customer reviews can go a long way in improving loyalty towards the products of a certain company. To remain profitable in any business, customer retention is very important. Indeed, positive reviews can go a long way towards enhancing customer retention in many companies.
Kate Hudson has been able to give her opinions on why the athleisure brand has been winning. According to her, the ability of Fabletics to create affordable and high quality products is one of the main reasons why it has become so popular. In her opinion, the ability to inspire women of all walks of life is one of the main reasons why the company has been able to beat competition in the industry. To attract more clients, the company has been promoting an active lifestyle among women. Before Fabletics was founded, she acknowledges that yoga pants were retailing at about 250 dollars which made it hard for clients to afford.
The advertising model of the company has been influenced by the digital lives that most clients lead today. When making a decision on the kind of products to purchase, most clients are likely to consider the internet as an important ally. Before purchasing a certain product, modern clients are likely to conduct a thorough research of the company that is selling them. To ascertain whether Fabletics products are good for you, consider taking a lifestyle quiz.