Don Ressler: Reinventing the Fashion Through Data-driven Designs

For fashion consumers, walking through any online and physical store and finding fashion items that appeal to your taste is usually challenging. To overcome these challenges, Don Ressler partnered with Adam Goldenberg to create a fashion brand that merges the innovative technologies of Silicon Valley and high-end fashion ideas of the runways. The duo created membership-based fashion brands under the umbrella of TechStyle Fashion Group, which they cofounded in 2010 as JustFab Inc.

 

The Journey Towards Reimagining Fashion

 

Before partnering with Adam Goldenberg to establish one of the fastest growing fashion empires, Don Ressler had already established a reputation of identifying and exploiting unique opportunities presented by the growing popularity of online space. As one of the pioneers of e-commerce, he founded and successfully managed several startups in the online space. He founded FitnessHeaven.com Inc. and served as its chief executive officer and president before selling it in 1997 to Intermix Media. He was incorporated into Intermix Media’s management after the sale. During his time at Intermix Media, Mr. Ressler spearheaded the founding of Hydroderm, which is a skincare brand. Other startups that he cofounded while at Intermix Media include Brand Ideas and Alena Media.

 

Don Ressler earned a stellar reputation as a brand-guru by helping several companies operating within the e-commerce sector generate over $1.1 billion in capital and sales. His exploits at Intermix Media were integral in the sale of the company to New Corp. as its value had significantly. His stellar management practices also earned him a business partner in Adam Goldenberg who had also sold his e-commerce company to Intermix Media.

 

TechStyle Fashion Group: Towards a Data-oriented Fashion Industry

 

Having gained vast experience and industry knowledge, Don Ressler and Adam Goldenberg entered into the highly competitive fashion industry with the goal of innovatively reimagining fashion. The duo set out key strategies that would later propel them to operational and financial success. Starting off with JustFab, the duo vigorously implemented their membership subscription based fashion concept. Using the data collected from the browsing history of their members and fashion preferences forms filled upon registration, the duo stocked their online stores with personalized fashion items.

 

They also partnered with celebrities such as Kate Hudson to set up active wear fashion, Fabletics. They also acquired strategically placed brands such as ShoeDazzle, The Fab Shoes and FabKids. They also moved TechStyle’s headquarters to El Segundo, California to move it closer to an international airport for ease of shipping. The area also has luxurious beaches and space for office expansion. http://www.entrepreneur.wiki/Adam_Goldenberg

 

DON RESSLER AND THE FAB EMPIRE

Don Ressler is an entrepreneur credited for leading to the success of most start ups. He ran his venture known as Fitness Heaven until 2001 when he sold it to Intermix Media. His spirit of entrepreneurship has seen him become the Chief executive officer at Fabletics and Justfab. He worked at Intermix Media and was part of the team that founded and administered Intelligent Beauty. His contribution in the division of e-commerce advertising at Intermix was great. Indeed the department became the company’s epicenter and the primary source of revenue. Upon acquisition of Intermix by New Corps, Don Ressler got frustrated when the new owner ignored the e-commerce business he had created. He left the company and gathered a group from Alena Media, and co founded Brand Ideas which became Intelligent Beauty within two weeks. In 2010, Intelligent Beauty launched another company –JustFab.The Company received 33 million dollars funding from Matrix Partners, 76 million dollars from Rho Ventures and Technology Crossover Venture.

 

On 1st October 2013, JustFab launched another company called Fabletics-an athletic wear site. Both JustFab and Fabletics are all inclusive because they ventured into children’s fashion subscription service and acquired a fashion e-commerce site known as the fab shoes. Through Fabletics, they also ventured into athletic wear. Don Ressler responds that the idea to make the companies all inclusive was informed by his love and passion for athletics and fitness. He therefore, felt the need to provide clothes to be worn during sporting activities. Over time Justfab incorporated technology and style in its operations, and the business changed its name to Techstyle. Techstyle has carved a name among the ventures that provide platforms that build brands driven by data and personalization. Don Ressler is credited for offering visionary leadership to ensure the growth of Techstyle. His vast experience in internet marketing has not only significantly improved the company’s customer base but has also led to the popularity of Techstyle’s brands. The headquarters of the companies is at Segundo, and this pleases Don Ressler. Firstly, the idea to form Techstyle was first developed in a living room of a duplex in Segundo. He also believes that Segundo is fun. Thus he feels that the headquarters should be in a city that is fun akin the styles they provide.Furthermore, it is an epicenter of fashion thus he is sure that this will enable them to be at par with new trends in fashion.

Don Ressler: Internet Marketing And Brand Building Guru

The internet is one of the most effective marketing platforms ever devised. Don Ressler is of the people that have mastered the use of this platform and has been able to use it to promote goods, services and companies and raise funding for online businesses. So far he has been able to generated more than $1 billion in sales. Ressler has also helped to raise over $100 million in investment capital for internet based companies. That track record has led a growing number of people to proclaim Don Ressler to be a brand building and business funding and management guru.

 

Don Ressler has a natural talent when it comes to building businesses. His first company, FitnessHeaven.com, was a runaway success and was bought by Intermix Media. The company also hired Ressler to become part of their marketing team. At Internet Media Ressler met business wunderkind Adam Goldenberg. Together they turned Alena Media, Intermix Media’s marketing arm into the company’s most dependable and largest income stream. It was a major reason News Corp bought Intermix Media for more than $650 million.

 

After the sale of Intermix Media, Don Ressler and Adam Goldenberg decided to go into business together. They started the business building incubator Intelligent Beauty. Through that company Ressler and Goldenberg co-founded the successful businesses DERMSTORE an online cosmetics and skincare marketplace as well as SENSA, a weight-loss system. Another of the companies the Ressler co-founded through Intelligent Beauty was JustFab, a subscription fashion website that now has millions of members.

 

The success of JustFab showed Don Ressler and his partner Adam Goldenberg had their finger on the pulse of the fashion industry. In 2013 Ressler and Goldenberg collaborated with Kate Hudson to create Fabletics, an online subscription activewear brand. Fabletics is known by consumers because of their stylish, comfortable, versatile athleisure clothing that can be worn for work or play. Fabletics has now become an international sensation with millions of members throughout Europe and the United States.

 

Don Ressler is a visionary businessman with a deep understanding of online performance marketing. For over 20 years he’s been working to make numerous companies successful using his online marketing skills. Fabletics has also become an all-inclusive brand by offering their great fitting, stylish clothing available to more women by producing them in plus sizes. Don Ressler continues to show his unmatched marketing, customer relations skills and his ability to spot trends.

https://www.linkedin.com/in/don-ressler-328b4618

How Fabletics Innovators Don Ressler and Adam Goldenberg are Pioneering the Digital Front

While we have all heard about Fabletics, and if you haven’t, take a minute and hop onto their site to see what it is all about…because it’s truly amazing, we often hear about the brand’s glamorous frontrunner, actress Kate Hudson. Hudson’s contribution as not only a spokesperson but a leader in many aspects of the company have certainly been a huge contributor into Fabletics success. Not only is she the face and voice of Fabletics, she manages social media strategy, reviews product lines and new items, and even checks in on sales numbers on a weekly (or more frequent) basis to ensure she is up to date on any and everything going on. On article said she knows exactly which pieces are performing best at all times.

 

However, the most recent article regarding Fabletics is a testament to its founding dynamic duo, Don Ressler and Adam Goldenberg. The two have joined each other on many ventures and Goldberg himself launched a successful company and even dropped out of high school to become COO.

 

The article discussed how Ressler and Goldenberg strategies behind Fabletics, as well as their other companies, to make them such a powerhouse success. First, instead of starting with idea and jumping into market research, the two focused on true pain points on the market place. In the fashion and athletic wear space especially, they saw that the average consumer is having less time to shop and moving online, but was hesitant to trust the functionality of an online fitness purchase. Users spent hours seeking for the best price and size. Fabletics has revolutionized all of that by starting each visit by using a Lifestyle Quiz to use an algorithm to create a unique user profile, meaning for the rest of the experience, each users orders are tailored just to their individual needs.

 

The two have worked together on many projects and co-own TechStyle, a brand that focuses on fashion innovation that thrives in the digital and mobile worlds. In fact, TechStyle was recently rebranded from a former name to purposefully show their focus on technology and innovation. Ressler and Goldenberg have always made technology and e-commerce a central cornerstone of their companies. In fact, in a recent article they talked about how many brands that have been around for decades are struggling to stay up with digital-first platforms. Most of their companies are new enough to go digital first straight out of the gate, giving them an advantage. http://rgtadvisors.com/bio/adam-goldenberg/

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