Sentient AI – A/B Testing

The evolution of Artificial Intelligence has no stop, and it gets accelerated year after year by sweeping all the industries. It has made widespread changes in many traditional business sectors and driven efficient results. Many manual works became automated, and there is no end of innovation by the technology in various sectors. Interestingly, most industries have shown their interest to take the fruitful results of AI and Machine learning in the recent years – a change in the approach towards the technology. Though relatively new, e-commerce and digital marketing are two major sectors that receive a rigorous implementation of AI across various business functions of the industrial players.

A/B Testing is a major area that gets drastic changes both in the case of e-commerce platforms and digital marketing campaigns with the implementation of AI. A/B testing was widely used to scale the campaign performances and responsive website options to increase efficiency and customer engagement. Interestingly, all A/B tests were conducted manually until recently, and it was less efficient and highly time-consuming. With the introduction of AI, the testing process is going to be more productive and become more scalable than the initial days. It is expected to significantly cut down the expenses related to e-commerce platform developments and campaigns while ensuring more assured results.

While coming to web designing, especially in e-commerce sites, A/B testing is conducted to check the variations of web page design. With AI in store, the site masters have expanded the services and started offering tests on both mobile apps and websites to make them more personalized. This provides three significant advantages for the e-commerce sites. It helps the site masters to connect A/B test tools with various customer segments in analytics platforms. By creating behavioral-based segments, the businesses can avoid the need of big IT-enabled data integration projects to support the platforms. It also helps the tools to utilize machine learning algorithms to arrive the optimal variation for any segment while a campaign is running.

The digital marketing campaigns are also getting similar changes in A/B testing with the help of AI technology. While many believed that digital marketing cannot be automated using AI, the recent developments tell a different story. AI helps the marketers to come up with more optimized SEO and PPC campaigns that can drive better results and ranking. Interestingly, the AI based A/B tests help the marketers to produce more predictable results. Also, personalized email marketing campaigns were highly inefficient previously, but the introduction of AI helped the marketers to execute extensive campaigns in few minutes.

Read: http://www.fundacity.com/sentient-technologies

What it takes to be a Global Ambassador: Daniel Taub Speaks

When Daniel Taub first presented his credential to the queen, there was something different about his presentation. Well, his papers were okay as they indicated the ambassador to Israel.

However, his outfit was very unusual. In addition to the official outfit, Daniel wore something conspicuous on his head. He had a badge that clearly indicated his history. From the information, you could tell that Daniel was born in1962 in Great Britain. Though an ambassador, nothing could change Mr. Taub’s belief as an Orthodox Jew. Learn more about Daniel Taub: http://www.parashadiplomatit.com/

The queen expected him to have surrendered his British Citizenship. She asked him how he felt going to present a country that he had immigrated about 3 decades ago. “I am enlightened to be raising my kids in my historic homeland,” Daniel Taub responded.

Building Historic Bridges with Britain

In the conversation, Daniel Taub was adamant about his belief and resolution as an ambassador. “I strongly believe that trusting your life so much can enhance the building of peace bridges,” Taub said.

As a Diplomat, Daniel was expected to bring his nation of Britain closer to others. He was focused on promoting the ties between Israel and the UK. He said, “For Israel, the UK is a very important historic nation. Other than in Europe, the British media has global influence and the nation is the world’s financial epicenter’’. Read more: Daniel Taub | LinkedIn

When asked how he was going to do it considering his religious practice, Mr. Taub had almost the same answer. He insisted on the importance of building bridges through cooperation irrespective of his religious standing.

Cooperation Achievements

The cooperation agendas that Daniel Taub insisted on have been realized in major parts of the world. He talked about the Middle East crisis and the need for diplomatic intervention.

When asked if there was hope for the crisis in the Middle East, Mr. Taub was quick to indicate the milestones that the international community and diplomats like him have taken to bring calmness in dealing with Iran, ISIS, and Gaza.

He believes that if Iran continues to stick to the agreement in regard to the nuclear program, then there is no cause for alarm. So far the progress is good and the diplomatic efforts are paying off.

Conclusion

Daniel Taub’s diplomatic journey has been impressive. Having being born in the UK, he attended Oxford and Harvard University before relocating to Israel in 1989. Now that he is back in his motherland of Great Britain, he is the current Strategic Planning Director of Yad Hanadir Foundation.

Greg Secker, a Grounded Foreign Exchange Businessman

Greg Secker is a successful English entrepreneur with origins in London. He is the founder of Greg Secker Foundation. The company particularly specializes in training global foreign exchange traders through smart charts. The firm’s capital index is relatively high and was hugely awarded for STP Forex Brokerage. Further, the company has organized several Global Success Summits seminars purposely to relay their trading competence to others through experienced speakers. Greg Secker Foundation has equally helped several people to deal with and counter all forms of trading risks while identifying profitable opportunities.

Greg is a dedicated business leader who believes in himself. In an interview with CEO/CFO, Greg confirmed that his philosophy is “A why not guy.” He further stated that he often says yes but settle for details at a later time. His main agenda is to help others realize that it is possible to make money irrespective of the place and time, a case in point is his Flying Trader initiative.

Even though Greg Secker majored in Agriculture and Food Sciences during his time in college, he also sold and repaired computers. This part-time exposure enabled him to become a programmer, and eventually, he managed to develop a 3D interactive model of a follicle in fluid dynamics. Greg later secured a job at Thomas Cook Financial Services but later settled to work at the currency trading floor. With his coding talent, Greg developed a trading platform for traders.

Greg Secker revealed that his primary understanding of the working principle behind Forex Trading platform was an added advantage for him to pursue foreign exchange even further. Through his skills, Greg borrowed £5,000 and turned it to £60,000 within a year. This tremendous success motivated him to use all the necessary principles to realize success in foreign exchange market.

Greg has widely shared his trading skills through his foundation. The primary focus of this organization is to empower the youths. Being an ambassador to the board of the city philanthropy has also enabled Greg to shape and inform more people. Finally, Greg has managed to reach the international audience through his books that offer a precise guide to Foreign exchange trading.

Here Are a Few Things that Preston Smith Learned about in his First Ten Years at Rocketship Education

Preston Smith has been an educator in San Jose, California, for nearly two full decades. He started out with a bachelor’s degree in Latin American Studies from the University of North Carolina, one of the best programs in the nation. This helped prepare him for the low-income areas he would serve throughout his career. Having formed a committee of parents and educators to found a school, founded a school from scratch, and also created Rocketship Education with the help of John Danner, a technological guru-slash-genius, he’s become privy to several sets of knowledge that few others are in education throughout the United States of America – or, the entire world, for that matter.

Educators are fortunate enough to have him provide them with tidbits of pedagogical, educational information that every educator should know about, although few do. Let’s delve into five of them, all of which can be applied to all low-income schooling situations, if not all scenarios, period.

Teachers are hired only if their mindsets are flexible towards mixing up how they instruct students. Many instructors, unfortunately, are rigid in the ways they teach students. Although they think this means of teaching works well, it actually doesn’t. Rocketship Education pays its teachers very well, especially in comparison to those in other low-income areas, and only hires those that are plastic in their teaching methodologies, rather than longtime, well-established educators.

Parents provide teachers with feedback once every month, if not more often, to help modify their methods of instruction. Parents are also their to interview incoming administrators and educators each and every year new applicants are expected to be hired.

Rocketship Education also pushes its students’ parents to enroll their children elsewhere if quality of education isn’t high enough, something that should be done in future schools and to Rocketship.

Rocketship Education was created 2007. Its students regularly score the highest test scores in their respective areas, proving that public schools are still quality providers of education. Rocketship Education was one of the first institutions to implement technology in individualized learning plans, a trend that many schools around the nation have started to piggyback on, seeing as it’s simply so effective.

 

Brian Torchin – The Value of Utilizing a Recruiter for Medical Staffing Necessities

Brian Torchin keeps on making waves in the industry of healthcare through his organization. The capacity of HCRC Staffing is to give enrollment solutions in the medical field.

Brian was a chiropractor, and that is the manner by which he saw the need that the sector has concerning procuring the right experts.

He began the enrollment office to give services that ensure quality recruitment of specialists within the medical field. The organization offers counseling services too.

Preparing Candidates

One of the services that HCRC Staffing gives is preparing for the candidates that are beginning in the medical field. Finding an occupation directly after school is testing. Indeed, even with expanding interest for experts in the industry, it ‘s hard to pinpoint the correct work environment.

Brian Torchin, on his blog, clarifies that a staffing firm is the best solution when searching for an occupation. An office like HCRC guarantees that competitors don’t simply have qualifications, they have the it-factor that potential bosses are searching for.

More than having the correct aptitudes, work searchers need to know how to introduce themselves to bosses. With their advising services, HCRC Staffing places work into shaping the best person for specific employments.

Torchin’s Success

Brian Torchin blog on About.me, he uses the same to advise candidates and clients on different issues of staffing within the medical industry. He offers to understand on how various medical experts can enhance the industry and attar better applicants.

According to Glassdoor, Brian Torchin’s enthusiasm for the field is the thing that makes him so great at what he does. For instance, he trusts in building up correspondence systems with customers.

It is basic to comprehend what a customer needs. His working attitude is one reason HCRC Staffing’s clients favor him. To cite Dr. Mayer Green of Consultants of America, “We can genuinely say that Torchin’s uprightness, demonstrable skill, and trustworthiness are unmatched. By far, he is the main enrollment specialist in the U.S.”

A Broad Clientele

Through his experience, Torchin is capable of gauging on what customers require and promptly give it. At present, HVRC Staffing has extended to Europe and Asia and has continued extending in its American market.

The staffing organization has worked with every player within the medical sector which include hospitals, private practices, and urgent care centers.

End Citizens United: Saying True To Their Name Of Ending Citizens United

In 2010, the Supreme Court of America passed a law called ‘Citizens United’ which caused quite a stir among the population of the country. The law allowed large industries and businesses to donate to political parties without having their money be accounted for. These companies would now have the same status as people in the industry, making the owners of these companies have more pull over political parties. Not having the money accounted for naturally made way for a lot of corruption in the political systems. Large company owners started donated large sums of money to political parties in exchange for favors. Some owners even went on to pay political parties so that they could have a seat in political parties and be appointed to government positions. There is no secret that certain people in the government today have got their position in this way, in spite of having no experience or knowledge regarding the post that they are in. The political parties were also being used as a money laundering system, and for tax evasion since the money that was donated is exempt from tax.

Read more on theatlantic.com

America is a democracy and should function like one. There should be transparency in the government so that the common people know what is going on in the system that is designed to lead them and protect them. The general population in the country often feel like the government does not care for them or pay attention to their needs because they are not rich and famous. This has led to a lot of discontent among the people of America, which is not how the government should be going about. This resulted in the formation of an organization called ‘End Citizens United.’ The organization was founded by a few entrepreneurs who all share common ideologies and interests. They are working to give the power of the government back to the people so that they can once again feel like they are a part of it. The organization wants to do this by staying true to their name and ending the Citizens United ruling. The people who are a part of this organization feel like this is one of the first steps to once again establishing a proper governmental rule and is one of the core ways in which the people of the country can be content with the political parties in power and also have their voices heard.

The organization has gained a massive amount of support from people all over the country. The organization raised around $4 million within the first few months of the organization coming into existence and believes that it can raise over $35 million by the end of 2018. All the money that the organization raises goes to their cause and their fight to remove certain unqualified members of the government.

Learn more about End Citizens UNited: http://www.motherjones.com/politics/2011/05/james-bopp-citizens-united/

Don Ressler: Reinventing the Fashion Through Data-driven Designs

For fashion consumers, walking through any online and physical store and finding fashion items that appeal to your taste is usually challenging. To overcome these challenges, Don Ressler partnered with Adam Goldenberg to create a fashion brand that merges the innovative technologies of Silicon Valley and high-end fashion ideas of the runways. The duo created membership-based fashion brands under the umbrella of TechStyle Fashion Group, which they cofounded in 2010 as JustFab Inc.

 

The Journey Towards Reimagining Fashion

 

Before partnering with Adam Goldenberg to establish one of the fastest growing fashion empires, Don Ressler had already established a reputation of identifying and exploiting unique opportunities presented by the growing popularity of online space. As one of the pioneers of e-commerce, he founded and successfully managed several startups in the online space. He founded FitnessHeaven.com Inc. and served as its chief executive officer and president before selling it in 1997 to Intermix Media. He was incorporated into Intermix Media’s management after the sale. During his time at Intermix Media, Mr. Ressler spearheaded the founding of Hydroderm, which is a skincare brand. Other startups that he cofounded while at Intermix Media include Brand Ideas and Alena Media.

 

Don Ressler earned a stellar reputation as a brand-guru by helping several companies operating within the e-commerce sector generate over $1.1 billion in capital and sales. His exploits at Intermix Media were integral in the sale of the company to New Corp. as its value had significantly. His stellar management practices also earned him a business partner in Adam Goldenberg who had also sold his e-commerce company to Intermix Media.

 

TechStyle Fashion Group: Towards a Data-oriented Fashion Industry

 

Having gained vast experience and industry knowledge, Don Ressler and Adam Goldenberg entered into the highly competitive fashion industry with the goal of innovatively reimagining fashion. The duo set out key strategies that would later propel them to operational and financial success. Starting off with JustFab, the duo vigorously implemented their membership subscription based fashion concept. Using the data collected from the browsing history of their members and fashion preferences forms filled upon registration, the duo stocked their online stores with personalized fashion items.

 

They also partnered with celebrities such as Kate Hudson to set up active wear fashion, Fabletics. They also acquired strategically placed brands such as ShoeDazzle, The Fab Shoes and FabKids. They also moved TechStyle’s headquarters to El Segundo, California to move it closer to an international airport for ease of shipping. The area also has luxurious beaches and space for office expansion. http://www.entrepreneur.wiki/Adam_Goldenberg

 

DON RESSLER AND THE FAB EMPIRE

Don Ressler is an entrepreneur credited for leading to the success of most start ups. He ran his venture known as Fitness Heaven until 2001 when he sold it to Intermix Media. His spirit of entrepreneurship has seen him become the Chief executive officer at Fabletics and Justfab. He worked at Intermix Media and was part of the team that founded and administered Intelligent Beauty. His contribution in the division of e-commerce advertising at Intermix was great. Indeed the department became the company’s epicenter and the primary source of revenue. Upon acquisition of Intermix by New Corps, Don Ressler got frustrated when the new owner ignored the e-commerce business he had created. He left the company and gathered a group from Alena Media, and co founded Brand Ideas which became Intelligent Beauty within two weeks. In 2010, Intelligent Beauty launched another company –JustFab.The Company received 33 million dollars funding from Matrix Partners, 76 million dollars from Rho Ventures and Technology Crossover Venture.

 

On 1st October 2013, JustFab launched another company called Fabletics-an athletic wear site. Both JustFab and Fabletics are all inclusive because they ventured into children’s fashion subscription service and acquired a fashion e-commerce site known as the fab shoes. Through Fabletics, they also ventured into athletic wear. Don Ressler responds that the idea to make the companies all inclusive was informed by his love and passion for athletics and fitness. He therefore, felt the need to provide clothes to be worn during sporting activities. Over time Justfab incorporated technology and style in its operations, and the business changed its name to Techstyle. Techstyle has carved a name among the ventures that provide platforms that build brands driven by data and personalization. Don Ressler is credited for offering visionary leadership to ensure the growth of Techstyle. His vast experience in internet marketing has not only significantly improved the company’s customer base but has also led to the popularity of Techstyle’s brands. The headquarters of the companies is at Segundo, and this pleases Don Ressler. Firstly, the idea to form Techstyle was first developed in a living room of a duplex in Segundo. He also believes that Segundo is fun. Thus he feels that the headquarters should be in a city that is fun akin the styles they provide.Furthermore, it is an epicenter of fashion thus he is sure that this will enable them to be at par with new trends in fashion.

An Enigmatic Executive: Luiz Carlos Trabuco Cappi

Bradesco Group’s current CEO, Luiz Carlos Trabuco Cappi has had an impressive career as head of Brazil’s second largest financial and banking services conglomerate. Known for his unique talents, exceptional command, and experience, he is indeed an influential executive.

He was born in the same hometown as Bradesco’s founder Amador Aguiar, in 1951. Beginning his career as a clerk, he has ascended through various posts to its presidency. Today, he is the fourth president of the now 74-year-old company.

Luiz apprenticed under the wings of its founder as a clerk in one of its Marilia branches. Being the head of Brazil’s second largest financial services empire is no mean feat. For this reason, Trabuco deserves recognition for his efforts, accomplishments, and contribution to the company and the country as a whole. Before joining the ranks of its employees, he pursued a postgraduate degree in Social Psychology from the School of Sociology and Politics Foundation in Sao Paulo.

In addition to that, Trabuco has extensive professional qualifications in diverse fields such as accounting, economics, engineering, and management. His meteoric rise to the presidency of Bradesco reflects Bradesco’s growth and development. His personality is well disposed to the role of a banker and business executive. Trabuco rose to the helm of Bradesco at a time of intense competition from its main rival Itau Unibanco.

Even so, he was instrumental in making Bradesco a worthy competitor. This he achieved through the purchase of HSBC’s operations at a surprising sum of $5.2 billion. Through this deal, he shattered previous records of company buyouts. In turn, acquiring HSBC placed Bradesco at the top of the pack in the financial services industry. Besides, Bradesco outperformed Itau in the number of active account holders, gross investment funds, and branch networks.

His longevity within the company equips him with a unique understanding of the company’s operations, vision, mission, and potential. In turn, this results in increased productivity, developments, and growth beneficial to Bradesco’s stakeholders. In his first four years as its head, Trabuco was able to increase performance ratios and double its assets. For instance, Bradesco’s market share rose from 10% to 35% making it the biggest insurer in Brazil. His contributions were acknowledged, as he was awarded two Insurance Personality of the Year awards.

Besides that, he has been instrumental in helping the company attain new heights in other business areas. For instance, since becoming its CEO, its active insurance holders grew from 37.7 million to 50 million. Also, the number of active bank account holders increased by 7 million to 27 million. These achievements make apparent his resourcefulness and management aptitude. In the recent past, he has managed to help the company consolidate its position despite fierce competition from other industry players. Trabuco relies on an organic approach to grow and expand the company’s reach in the Brazilian market. His strategy, accordingly, constitutes the systematic acquisition of smaller banks into one big unit. As such, he recognizes the need for transforming the way Bradesco does business.

Being at the forefront of this pursuit, Luiz Carlos Trabuco Cappi understands what and how to do it. In relation to that, he takes the lead in driving Bradesco’s customer acquisition activities. In 2009, he initiated a drive to open 211 branches targeting an estimated customer base of 100 million by 2025. Also, he instituted financial overdraft products targeting Brazil’s high net clients via Bradesco Prime. It is expected that as the Brazilian financial market evolves, Bradesco will have to contend with new challenges. Having a capable head in Luiz Carlos Trabuco Cappi will help it remain productive, profitable, and capable of weathering problems.

Learn more about Luiz Carlos Tarbuco Cappi:
http://www.infomoney.com.br/assuntos/luiz-carlos-trabuco-cappi

Fabletics Enthusiastically Embraces Consumer Reviews

Recognizing the importance of dependable and reliable reviews that further advance the bottom line of a business, Fabletics has made the most of the power of review centric advertising policies.

 

The company, which was launched in 2013, has grown to more than $235 million in revenue with more than one million members. In addition to its online presence, Fabletics has 22 retail stores and plans to open approximately 12 more this year.

 

According to Fabletics, its growth has been steered by consumer reviews, improved loyalty and customer retention.

 

Upon registering members are asked to complete a quick quiz about their workout and lifestyle preferences. The information helps establish prices and produce what fashions customers will be asking for in the future.

 

Shawn Gold, corporate marketing officer of Fabletics parent company, TechStyle Fashion Group, stated in a Huffington Post story, that a good deal of the brand’s accomplishments have resulted from welcoming the user reviews or crowd reviews.

 

The story, which pointed out how important online reviews are to consumers when deciding whether or not to purchase a brand, also involved many research studies.

 

For example, a recent BrightLocal study revealed 84 percent of consumers have confidence in online reviews similar to a personal recommendation from someone they know.

 

According to Peter Holten Muhlmann, founder and chief executive of Trustpilot, today there is security and trust in the views and responses from the crowd and the most intelligent brands not only are aware of this but take advantage of it as well.

 

More than half of those surveyed said they consistently read reviews as well as research a company while 60 percent said they would not use a business based on negative reviews.

 

Research firm L2 found 76 percent of top consumer brands highlight user reviews on their website as well as product pages to guide purchases. The research found the number of brands that have added in reviews to their website has soared by more than 70 percent since 2014.

 

L2 also found products with more reviews on various e-tail sites, such as Amazon and Walmart, rank higher in searches than sites with less reviews.

 

In addition, two studies by Moz and The Local SEO Guide, brought about positive online reviews that had a major influence on the brand’s search standing.

 

According to results from BrightLocal, 74 percent of people agreed they would engage in a purchase after observing user reviews on a product page.

 

From the restaurant perspective, Yelp found a one-star rise in rating directs revenue to a 5-9 percent boost. Yelp’s collective reviews expanded by 26 percent while app users rose by 22 percent compared to the previous year.

 

Fabletics was founded by Adam Goldenberg, Don Ressler and Kate Hudson. The retailer sells women’s athleisure apparel and accessories.

 

Kate Hudson was the first person the founders thought of as her approachable and active lifestyle exemplified what they would like Fabletics to develop into.

 

Hudson has been heavily involved from the onset, reviewing budgets, taking part in the design process and working closely with the team on all the styles.