Mr. Eli Gershkovitch is the Chief Executive Officer (CEO) of the Canadian beer brewery company Steamworks, which Eli Gershkovitch founded himself in 1995. Steamworks was at first based in Vancouver, but the company headquarters, including his primary brewery and taproom, was later moved to the city of Burnaby in 2013.
Steamworks Brewery was an innovative concept at the time. Mr. Eli Gershkovitch created it from the inspiration of craft breweries in Europe. At first, Steamworks Brewery was a bar that bred its beer on location. That idea picked up quickly, and the bar became a part of the community. People encouraged Mr. Eli Gershkovitch to work towards bigger things and helped him along the way. Follow Eli Gershkovitch on twitter.com.
The name of the company was inspired by the first home of Steamworks Brewery back when it was only a small bar. At the back of the location, there was a steamer that had been abandoned by the previous ones. The place was not as expensive as Mr. Eli Gershkovitch had anticipated, but his resources were too low for him to afford a brand new set of equipment. Luckily for him, the old steamer was still very much intact. It was functioning well, and it was the first tool that Mr. Eli Gershkovitch used to put a start to his career, hence the name of his business.
Mr. Eli Gershkovitch has a unique view of his business. He believes that craft beer is craft beer until the people making it start viewing it a way to get money. For Mr. Eli Gershkovitch that is the point when craft beer turns into corporate beer. He has stated many times that his goal is to enhance craft beer brewery in Canada and to stay away from becoming corporate.
Mr. Eli Gershkovitch is the type of person to enjoy every single step of the way. He had loved each stage of his business including back when Steamworks Brewery was a small bar. He often says that he would have stayed that way if it the community had not prompted him to take it a step further when the opportunity presented itself. Read more about Eli Gershkovitch at Ottawa Citizen.