For fashion consumers, walking through any online and physical store and finding fashion items that appeal to your taste is usually challenging. To overcome these challenges, Don Ressler partnered with Adam Goldenberg to create a fashion brand that merges the innovative technologies of Silicon Valley and high-end fashion ideas of the runways. The duo created membership-based fashion brands under the umbrella of TechStyle Fashion Group, which they cofounded in 2010 as JustFab Inc.
The Journey Towards Reimagining Fashion
Before partnering with Adam Goldenberg to establish one of the fastest growing fashion empires, Don Ressler had already established a reputation of identifying and exploiting unique opportunities presented by the growing popularity of online space. As one of the pioneers of e-commerce, he founded and successfully managed several startups in the online space. He founded FitnessHeaven.com Inc. and served as its chief executive officer and president before selling it in 1997 to Intermix Media. He was incorporated into Intermix Media’s management after the sale. During his time at Intermix Media, Mr. Ressler spearheaded the founding of Hydroderm, which is a skincare brand. Other startups that he cofounded while at Intermix Media include Brand Ideas and Alena Media.
Don Ressler earned a stellar reputation as a brand-guru by helping several companies operating within the e-commerce sector generate over $1.1 billion in capital and sales. His exploits at Intermix Media were integral in the sale of the company to New Corp. as its value had significantly. His stellar management practices also earned him a business partner in Adam Goldenberg who had also sold his e-commerce company to Intermix Media.
TechStyle Fashion Group: Towards a Data-oriented Fashion Industry
Having gained vast experience and industry knowledge, Don Ressler and Adam Goldenberg entered into the highly competitive fashion industry with the goal of innovatively reimagining fashion. The duo set out key strategies that would later propel them to operational and financial success. Starting off with JustFab, the duo vigorously implemented their membership subscription based fashion concept. Using the data collected from the browsing history of their members and fashion preferences forms filled upon registration, the duo stocked their online stores with personalized fashion items.
They also partnered with celebrities such as Kate Hudson to set up active wear fashion, Fabletics. They also acquired strategically placed brands such as ShoeDazzle, The Fab Shoes and FabKids. They also moved TechStyle’s headquarters to El Segundo, California to move it closer to an international airport for ease of shipping. The area also has luxurious beaches and space for office expansion. http://www.entrepreneur.wiki/Adam_Goldenberg