DON RESSLER AND THE FAB EMPIRE

Don Ressler is an entrepreneur credited for leading to the success of most start ups. He ran his venture known as Fitness Heaven until 2001 when he sold it to Intermix Media. His spirit of entrepreneurship has seen him become the Chief executive officer at Fabletics and Justfab. He worked at Intermix Media and was part of the team that founded and administered Intelligent Beauty. His contribution in the division of e-commerce advertising at Intermix was great. Indeed the department became the company’s epicenter and the primary source of revenue. Upon acquisition of Intermix by New Corps, Don Ressler got frustrated when the new owner ignored the e-commerce business he had created. He left the company and gathered a group from Alena Media, and co founded Brand Ideas which became Intelligent Beauty within two weeks. In 2010, Intelligent Beauty launched another company –JustFab.The Company received 33 million dollars funding from Matrix Partners, 76 million dollars from Rho Ventures and Technology Crossover Venture.

 

On 1st October 2013, JustFab launched another company called Fabletics-an athletic wear site. Both JustFab and Fabletics are all inclusive because they ventured into children’s fashion subscription service and acquired a fashion e-commerce site known as the fab shoes. Through Fabletics, they also ventured into athletic wear. Don Ressler responds that the idea to make the companies all inclusive was informed by his love and passion for athletics and fitness. He therefore, felt the need to provide clothes to be worn during sporting activities. Over time Justfab incorporated technology and style in its operations, and the business changed its name to Techstyle. Techstyle has carved a name among the ventures that provide platforms that build brands driven by data and personalization. Don Ressler is credited for offering visionary leadership to ensure the growth of Techstyle. His vast experience in internet marketing has not only significantly improved the company’s customer base but has also led to the popularity of Techstyle’s brands. The headquarters of the companies is at Segundo, and this pleases Don Ressler. Firstly, the idea to form Techstyle was first developed in a living room of a duplex in Segundo. He also believes that Segundo is fun. Thus he feels that the headquarters should be in a city that is fun akin the styles they provide.Furthermore, it is an epicenter of fashion thus he is sure that this will enable them to be at par with new trends in fashion.

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