A recent interview on Press Play with Madeline Brand highlighted the business executive and CEO of Squaw Valley Holdings, Andy Wirth. The discussion was about the recent drought and how this drought may affect the winter ski season.
Andy Wirth took his time explaining about the drought and how tourism is down over 20% this year. He did say that this does not mean that the ski season is going to be a loss.
The drought may reduce the amount of snowfall for the mountains but it is not going to stop the ski resorts from opening up and tourist from skiing down those mountains on fresh snow.
Californians have been dealing with droughts for as long as we can remember. Droughts mean the residents need to cut down on their water usage by about 27%. It also means that residents may need to go to the car wash to clean their cars instead of wasting water to wash them outside their homes.
Pool fill ups are a no no and watering the lawn is probably not a good idea. Droughts are not a reason to skip showers and leave the sink full of dirty dishes. Residents can still function but they need to conserve. Be smart about water usage.
As CEO and President Andy Wirth is the first person to understand that the drought could mean a drop in tourism and funds coming into the business. He says business owners need to be creative. A drought does not mean the winter season is lost.
A drought means you need to prepare for the possibility of less snow. Andy tells listeners that there are over 6000 acres for skiers.
He also likes to inform people that Lake Tahoe and the mountains are a beautiful romantic place to be in the winter. Fires in the fireplace, hot tubs in the snow, and drinks with friends are just a few ways everyone can enjoy the winter season in Lake Tahoe. Learn more about Andy Wirth: http://www.bloomberg.com/research/stocks/private/person.asp?personId=36030954&privcapId=7911768
Everyone can help with things such as cutting down on carbon footprints and by making sure to keep the environment safe and clean by throwing out the trash in the proper place.
People can and should enjoy the mountain areas all year long. Hiking, swimming, boating, and camping are great ways to make sure everyone enjoys the mountains year round. Winter is the big money making season but events are taking place now. Read more: How Will the Drought Affect California Ski Resorts?
Andy Wirth and his lawyer wife come down from their house in Truckee to drive the mountain areas to Tahoe. You should make sure to keep informed on the moisture and snowfall this winter by tuning in.